34: Seven Tips for Using Universal Book Links

There are plenty of tools and apps to help you market your books, but most of those come at a premium.

Today, we are going to look at a free tool that will simplify your life and help you market your books. In fact, you can earn money on books you didn’t write by maximizing your affiliate links.

Let’s learn about Universal Book Links and how to use them.

If you would like to sign up for a free Draft2Digital account, I am an affiliate, and this is my link:  https://www.draft2digital.com/writingpursuits. You never have to pay upfront to publish; Draft2Digital only makes money if you sell ebooks through one of their distributors.

Links:

WritingPursuits.com

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Three Story Method Certified Editor

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YourFirstChapter.com

Transcript
Kathrese:

There are plenty of books and apps to help you

Kathrese:

market your books. But most of those come at a premium. Today

Kathrese:

we're going to look at a free tool that will simplify your

Kathrese:

life and help you market your books. In fact, you can earn

Kathrese:

money on books you didn't write by maximizing your affiliate

Kathrese:

links. Let's learn about universal book links and how can

Kathrese:

you use them? Welcome to the writing pursuits podcast where

Kathrese:

authors like you discuss writing craft, author, life and book

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marketing strategies.

Kathrese:

I'm your host Kathrese. McKee. I own writing pursuits and write

Kathrese:

and produce the weekly newsletter writing pursuits tips

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for authors. In addition, I am a speculative fiction author.

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Writing pursuits is for authors who drink too much coffee,

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endure judgemental looks from their furry writing companions

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and struggle for words. If you are a writer seeking

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encouragement, information and inspiration, this podcast is for

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you. Let's get to it. Hey, writing pursuits authors.

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Welcome back to the podcast. To those of you who are new, I want

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to extend a special welcome. My name is Kathrese McKee. And I'm

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glad you're here. Please leave a comment a star rating and follow

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the show to help others find writing pursuits. Today let's

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learn about seven ways to use universal book links. What is a

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universal Book link or otherwise known as a UB L. Universal book

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links provide a single URL that an author a publisher or a fan

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can share online. Instead of linking to just one digital

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bookstore, or posting lots of links to lots of different

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stores and territories. An author can share one universal

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Book link, and a reader can follow it to reach the book on

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their favorite store. Think of it as Bitly for indie books, you

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can create universal book links at books to read, which is the

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sister site of draft to digital or book linker, which is for

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Amazon stores, or BK lnk.com, or genius link. And there may be

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other places. Today, I will only consider books to read because

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it's the only service I have personally used so I can vouch

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for it. What is books to read from their FAQ. books to read is

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a reader facing site featuring discovery tools developed by

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indie publishing service draft to digital, we currently offer

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the following free services, new release notifications, universal

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book links, author pages and book tabs, I would add reading

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list to this list of features. And we'll talk about those in a

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moment. So seven ways to use universal book links. Number

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one, create one link to rule them all. A UBL can tie a title

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to all of the stores where it is sold, and in every format it

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exists. To begin, you can grab a URL from a store where your

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ebook is sold in books to read we'll run a search to find it

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anywhere else it is sold. If you offer your book in paperback or

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in audiobook format, you will need to add those locations

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manually. But that's pretty easily done. You do not need to

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have a books to read account to create a UBL anyone can create a

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UBL for book. However, if you do create an account, you can track

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clicks and see other analytics. You can also update the UBL to

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reflect store editions or places the book is no longer available

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to add or remove stores without affecting the link the ability

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to keep the same UBL. No matter where the book is sold is huge.

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Many authors start out publishing to Amazon only. Later

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they decide to go wide. All you need to do is refresh your UBL.

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To add and delete stores to keep it up to date, you have one

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universal Book link to maintain. Instead of having to track mini

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store links for your book. Think of that multiplied by a backlist

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of 10 books or 20. That is a major time saver. Plus you don't

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have to update web pages where you have mentioned your book.

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Links in your social posts continue to work. If you are a

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podcaster or a YouTuber, your show notes continue to be

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accurate for books you've mentioned. Number three, use the

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custom URL in your newsletters on your website. And in your

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social posts. books to read initially creates a cryptic case

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sensitive link for each UBL but you are allowed to create a

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customized link as I did for my first novel instead of books to

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read.com forward slash you forge slash three uppercase R six

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uppercase R x v. You can find it at books to read.com forward

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slash Martin's mark if the last segment of your URL has not been

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taken the You will be able to reserve it for yourself.

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Otherwise, you will need to be inventive. There was no other

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UBL that use Martin's mark as its customization so I could use

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it, I could save it. You may be asking yourself why you would

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use a UBL for book that is only on Amazon. Let's say you have

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one book on Amazon. The reason is books to read will provide

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automatic geolocation support for Amazon stores. So if a

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reader in Australia clicks on a UBL for your book, they will be

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sent to the Amazon store for Australia with no extra work for

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create a book tab for every book, you can add your book

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cover description, and it looks great. Number five, after you've

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added your books, create an author page with a list of your

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books on books read for my author friends who do not yet

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have a website, here's your chance to have an about page

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with a list of your books for free. And you can customize your

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author page URL to of course, in essence, you are creating a UBL

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for you. Or I guess it would be a universal author link anyway,

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you can find my page at books to read.com forward slash Kathrese.

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McKee that was a reason for using UBL. So in particular for

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using books to read my gut tells me and this is just my

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prediction that drafted digital has big plans for the future of

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books to read to my way of thinking they could become a

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book Bub alternative. Why not? They have their fingers on the

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pulse of indie publishing already, why not expand their

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reach? Number six, create reading lists for your books and

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similar books by other authors. books to read permits you to

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create reading lists, and they can include all of your

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recommendations, which you then can share using a reading list

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URL for best results. Create all of the little UB ELLs you're

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going to need first, and then begin setting up your reading

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list. You can customize the link to you guessed it, I have a

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custom link from my book series that books to read.com Ford

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slash R L Ford slash Martin's Mark series. The reading lists

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are presented as attractive carousels with your labels like

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my favorite fantasy books. Clicking on a book in the

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carousel will send the reader to a book tab where all the

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available stores will be shown. At this point a reader can

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indicate that they only want to make purchases from Kobo or

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Scribd, or Amazon books to read will remember their preferences

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to streamline their purchasing experience the next time if you

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input your store affiliate links into books to read. Then when a

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reader clicks on a bookstore link and purchases a book you

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have listed, you will receive your affiliate commission, I

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plan to create reading lists for writing precedes authors that

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will include books I am constantly recommending his

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author resources. And if you just happen to click one of my

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little ups where I am an affiliate, someday I will

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receive a small commission. Speaking of affiliates books to

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read currently recognizes the following stores affiliate

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codes, Amazon, Apple, Barnes and Noble Rakuten Kobo Google

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scribed smashwords, which is now part of drafted digital and

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Walmart eBooks by Rakuten. Your reading lists can be private, or

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public. So if you just want to create a reading list for

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yourself, you can keep it private, or public lists and

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public reading lists are available to anyone with the

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link can you see the possibilities, you can recommend

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your author friends books in a reading list customized for your

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genre, so your readers can find similar books to read while you

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complete your next novel, or how to book number seven create

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multiple use ups for campaign testing. You don't have to limit

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yourself to one UBL per book. Let's say you wanted to do a

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little AB testing to see which campaign is most effective.

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Create two or more UVs for your title, and pit them against each

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other. If you have a books to read account, you can see the

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results in your analytics. Imagine how you will use this

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free marketing tool that is both highly efficient and effective.

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If you already have a draft a digital account, your sign in

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information will be the same for its sister site books to read.

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That makes it all easy. And that's all I have for today.

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Until next time, keep writing.

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Thank you for joining us today. If you enjoyed this episode,

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please leave a comment and follow the podcast. If you're

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new around here. I hope you will sign up for the weekly

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newsletter writing pursuits. Tips for authors that link and

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all the links mentioned in today's episode are in the

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shownotes at writing pursuits.com Please join us on

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Wednesdays for new episodes and keep writing my friends. Keep

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